… the winner is… COACH!!!
Yes, the maker of handbag, luggage and other accessories. How did Coach earn this distinction you ask? Well.. I was strolling through my neighborhood Target (tar-zhay) the other morning and to my horror, saw a COACH display in the purse section. Yes.. you connected the dots correctly they are selling COACH now at your local Target.
I know what you are thinking. Why the hell would they COACH do that?
Well, for us learned business people this is a classic business mistake that high end brands seem to repeat. For example, BMW did it with the BMWti… remember those.. long story short, BMW wanted to expand their market reach by appealing to a lower end of the car market. Viola they came up with the more affordably priced BMWti complete with cloth interior. Guess what? The BMWti sold very well. However, the much higher end BMW’s (e.g. 7 series) dropped off in sales.. Why, because people who spend 80K+ on a car don’t want to be associated with those who spend 18K on a car.. sounds harsh but hey.. its true.
All that to say, “Coach, you can’t be all things to all people”. No Coach, you aren’t Prada or Tod’s in the realm of high end luxury.. but you certainly cannot keep a customer like myself interested nor increase your floundering cachet sandwiched between the feminine products and pet food aisle.
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6 comments:
Bad enuff you can't even get a leather coach bag these days... Worse every single bag has those tacky tacky tasteless C's all over the place... The rainbow colored C's are the greatest offender....
But to add insult to injury you wanna sell those tacky bags in Target... This the begining of the end... Target will be Coach's graveyard...
COACH STARTED GOING DOWN WHEN THEY STARTED TO HEAVILY MARKET THE SIGNATURE LINES...THOSE CS OLOVER EVERYTHING LOOKS TACKY. i HAVEN'T PURCHASED A COACH BAG SINCE...
Doesn't Coach get it- I don't go to Target to buy a $134.99 bag! I go to Target to by a $14.99 bag. I go to the fancy coach store in Georgetown to buy an expensive bag. RIP Coach...... Furla bags are better anyway and in the same price range- AND not every target shopper has one.
I agree 100% with sandgirl. Who wants to spend $100 on a purse in the same store I can get my over the toilet organizer and motor oil?
I am in total shock that Target is now carrying COACH..Eventhough COACH is not PRADA or FENDI it was close enough for my pockets..So now everyone and their family is going to have a COACH bag and brag about that is the latest fad..I may have to change my line of bag that i carry..And yes the C's allover the place is bad especially in the bright colors eventhough i have one in black but it is barely noticeable..Good Luck COACH because the bags will be used for all types of things from grocery shopping, diaper bags and just an everyday bag instead of a high-end bag.
Not since the infamous Rolex @ Walmart debacle has a brand so diluted their image **sucking teeth sound** For shame.. the only bright spot is at least it is the off season "scribble" from this summer that no one with a shred of good sense even bothered to invest in.. but still a shame for sure.
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